How to attract customers with artificial intelligence

Good data management helps businesses understand and attract potential customers. Artificial intelligence can support some of that work and reduce time spent on repetitive tasks, freeing teams to focus elsewhere. Here is how it can help with customer acquisition.

Market studies

Market research starts with collecting relevant information and analysing it carefully. Understanding consumer preferences helps businesses tailor their offering and reach potential customers. Investment in AI can support this process when it addresses a specific need and its results are evaluated.

AI can help segment a market and make communications more relevant to each audience. Businesses can also learn from survey responses, purchases and other interactions while respecting customers’ preferences and privacy.

Chatbots

With chatbots, the priority is to meet each person’s needs with clear, useful responses. Customers should know that they are talking to an automated system and be able to reach a person when needed. Service quality should be assessed by its usefulness and reliability, rather than by whether the system can be mistaken for a human.

Trust also depends on meeting deadlines and keeping promises. Reliable customer service and supply chains help create a positive experience that customers are more likely to recommend.

Data collection

Marketing tools can bring together customer interaction data and turn it into metrics or recommendations for the teams responsible. Careful analysis can help businesses understand demand and adjust their offering, without assuming that every detected pattern is useful or represents a causal relationship.

These strategies can offer a competitive advantage, but adoption should reflect each business’s needs. Available resources, data quality and measurable benefits should be assessed before implementation. AI creates opportunities, but it also has limitations and requires oversight.

Improving customer relationships requires data analysis, transparency and human attention. AI can help tailor recommendations to individual needs and assess which actions work. Its value lies in more useful, personalised communication, not in concealing how that communication is produced.

Therefore, what makes the application of AI in marketing accessible to most companies today?

• The growth of Big Data

• The availability of cheap and scalable computing power

• The development of new techniques for its use

Vocabulary of interest

Chatbots

Program that simulates a conversation with a human being.

Turing test:

It consists of a human having a conversation with a computer and another person, but without knowing which of the two conversationalists is really a machine. The goal of this experiment is to determine if artificial intelligence can imitate human responses.

Bibliography

1.- Carlos Antonio Cuervo Sánchez. Effects of Artificial Intelligence on Marketing Strategies: Literature Review. ADResearchESIC Nº 24 Vol 24 • First semester, January-June 2021 • pages 26 to 41.

Written by

Eva Arnall

Saturdays.AI

Saturdays.AI is an impact-focused organization on a mission to empower diverse individuals to learn Artificial Intelligence in a collaborative and project-based way, beyond the conventional path of traditional education.